- Posted by admin
- On June 21, 2018
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We’re certainly neck deep in the digital age so it’s no wonder that digital marketing is becoming more and more essential – to the point where it’s highly unlikely that your business will be a success without it. Sink or swim? We recommend staying afloat and even conquering those competitive waves through an effective digital marketing strategy. (Link to previous blog)
For now, though, let’s briefly review what digital marketing is, some valuable reasons as to why your business needs it, and how you can use it to gain credibility with your target market as well as your competitors.
What is digital marketing?
Digital marketing is a term used for all online marketing efforts. As we know, marketing has always been a crucial part of creating awareness around a brand, a way of connecting with target markets and essentially gaining sales. Staying true to many traditional techniques while adapting to the new era, here are some strategies used in digital marketing:
Search Engine Optimization (SEO)
This is optimising your website and content to rank higher on search engines through the use of relevant keywords.
This is a form of advertising that is content-led and matches the function of the platform it appears on. Think of Facebook and Instagram.
This form of marketing refers to software platforms and technologies that are specifically designed for companies to effectively market across multiple channels online by automating repetitive tasks – saving time. Think MailChimp.
An older, but still effective form of digital marketing. This is done by sending emails on behalf of your business to current or potential customers. There are various email automation platforms that you can use to save you time and money.
Digital PR is networking with journalists, bloggers and influencers in order to gain high-quality backlinks, social media mentions and to improve your businesses SEO. This is achieved by sending online press releases, or blogs for the purpose of getting your content featured on an external site or platform.
Social Media Marketing
A form of marketing through your social media platforms to gain traffic and awareness around our product or service.
This is a form of digital marketing that refers to directing traffic to websites via a first-tier search engine such as Google. The advertiser/marketer only pays for every click and not for the advertisement itself.
This is when you earn commission by promoting another company’s product, earning a profit on each sale made through you. This can be reversed, using affiliate marketers to promote your product to gain sales.
Why your business needs digital marketing:
Digital marketing is imperative for small businesses/start-ups because it can give your company crucial consumer insights to accelerate growth. Thankfully, because of technology, small-scale businesses or start-ups now have the assets to perform sales and marketing processes that were beforehand only accessible to big companies.
Digital marketing has a massive benefit by giving small business access to the mass market at an incredibly affordable price. As opposed to TV or print advertising, it allows companies to harness truly personalised marketing. The main advantages of digital marketing are as follows:
It’s extremely cost-effective
Unlike traditional marketing where small companies struggle to compete for ad space because of budget, with digital marketing, the playing field is evened out giving start-ups the opportunity to compete online through smart and effective digital marketing strategies.
It’s easily measurable
Through the likes of Business Manager for Facebook or Google analytics for your website, it is now easier than ever to track all activity, traffic, and conversions through your social platforms or website.
It allows for accurate target marketing
Social media marketing allows you to target individuals through demographics and psychographics, making it easier to reach potential customers.
This is where most of your target audience resides
As of June 2017, 51% of the world has internet access meaning this is where you’ll find most of your customers. That’s roughly 3.5 billion people.
Digital marketing strategies are highly flexible
Another fantastic aspect of digital marketing is that it allows you to view real-time results of your current campaigns so that you can adapt your tactics to improve results as you go. This is unlike traditional marketing where you’d have to wait until a campaign was over before you could see where there was room for improvement.
There is a lot more to it than this overview and digital marketing trends are ever-changing, so it’s best to hop on board as soon as you can so as to learn how to effectively market your business this exceedingly competitive climate.
For more information on how being digi-savvy can help your business, head on over to our website and see where we can help!