- Posted by Lisa Jansen van Vuuren
- On April 7, 2019
- 4 Comments
Picture this: You walk into your local trendy coffee shop, pick up your phone, and start scrolling through Instagram. You snap a shot of your latte art, add a few emojis, your location, and tag the coffee shop. You’re now a #DigitalMarketingQueen/King
But do you have what it takes to enter the world of Digital Marketing? Yes, social media is a big part of it, but don’t be fooled – Digital Marketing is not just about developing content for social media.
It’s about strategic thinking, reaching the correct audience, SEO, paid media, proactive engagement, website building, and so much more. You need to be prepared to constantly learn new tricks and skills as technology evolves and changes.
It’s no secret that Digital Marketing is the future. With traditional marketing taking a knock over the last few years, many companies are opting for the Digital Marketing route to connect with customers on a more personal level, in a way that traditional marketing just can’t.
The demand for Digital Marketers is increasing, as companies are becoming aware of the importance of an online presence, and there are now many people moving into this field of work.
So, what are the pros and cons of becoming a Digital Marketer, and do you have what it takes? Here are a few points we think you should consider before taking the plunge:
The pros of being a digital marketer:
- Work remotely
The work is online, which means you have the freedom to work for an agency, a corporate, or yourself (off-site or at home) – you could even work from your beachside villa in Thailand if you have reliable internet access and strong self-discipline.
- Rapid growth
You are constantly learning and growing as technology changes. Keeping up with the latest trends can be daunting, but it is also a fantastic opportunity to broaden your knowledge and grow your Digital Marketing skills.
- Success is easily trackable
Data is relatively easy to quantify, so you are able to track performance and gauge your clients’ growth. In turn, seeing the growth in ROI of your client translates into your own success as a competent Digital Marketer.
- It’s up to you
You can choose your path. If you want to be an expert on social media and put your focus there, then you can do that. You do not have to know how to build a website to get into Digital Marketing, although an understanding of all aspects would be beneficial.
- Multiple opportunities
Companies from all different backgrounds are looking to explore online marketing, so you will be exposed to many different industries, broadening your expertise and opening up more doors for future work opportunities. With industries ranging from home decor, event planning, or even motivational speaking, you can become an expert in many different fields.
- Express yourself
As much as strategic thinking is a big part of Digital Marketing, the chance to be creative and use your imagination is just as important. The online world allows for creativity in the form of writing, design, and engaging content. Think outside the box, and don’t be bound by the red tape of traditional marketing.
The cons of being a Digital Marketer:
- It can be demanding
While also listed as a pro, the constant change in technology can be a deterrent for many, as staying up to date may become demanding. You will need to be ok with the fact that you won’t always be an expert. Attending courses and learning from others in the industry is a must – there is no space for ego in this line of work as you are always growing.
- Competition is fierce
There are a lot of self-proclaimed digital marketers, which means the competition can get fierce. If you stay confident in your abilities and offer your best, then you will be able to make it in the Digital Marketing world. Be willing to put in the time to prove yourself and win over clients.
- Working overtime
Be prepared for some late nights and early mornings. In order for your clients to stay relevant and have a strong online presence, you may need to occasionally work overtime. Ensuring your clients look good to their customers reflects on you.
Overall, the Digital Marketing world can be demanding, but the pros far outweigh the cons when you are passionate about the online world. If you are keen to continually learn, evolve, and upskill yourself, then this is the industry for you. Wondering how to get started in Digital Marketing? If you fancy yourself a writer, why not start by applying to our Deeply Digital Writers Academy?
Pick up that crown and become a #DigitalMarketingQueen/King