- Posted by admin
- On May 17, 2019
- 0 Comments
Digital marketing; A career spawned from our relentless pursuit of something more. Our innate desire to innovate. The development of digital marketing is a result of technology development.
It all started when customers started searching for products and making decisions about their needs online first, instead of consulting an actual person.
It’s also one of the very few careers where you don’t necessarily need to have a “degree” to excel in.
The era of self-learning is well and truly upon us. By taking free courses online, spending time watching the countless videos available on YouTube, and just having a genuine interest in it, you can make a life for yourself out of digital marketing.
As is the case with doing well at anything though, you need to possess a few key traits. Like, you can’t possibly be a race car driver if you don’t like going fast; you can’t be a successful digital marketer without these 5 key traits:
1. Always keen to learn
You need to have a hunger for learning. Whether that’s self-learning (in your own time) through online courses, articles, videos etc. or studying part-time.
This is usually driven by passion. A lot of the digital agencies out there will allow you to focus on the aspects that you love and that you’re good at, but obviously, you’ll be busy with your job responsibilities during the day. So, you’ll need to “study” in your own time.
Self-motivation is easier when you’re truly passionate about your specialist area. So, focus on what you’re good at – stay invested.
2. Being able to adapt quickly
Life as a digital marketer is fast. It doesn’t stop – with new technology, techniques and updates coming out every day.
This career demands individuals who thrive on change. You need to be able to move and flourish with the pace of our industry.
This means you need to keep up to date with the evolving trends. Digital marketing has quite a few specialist areas such as:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Influencer marketing
- Content automation
- Campaign marketing
- Data-driven marketing
- E-commerce marketing
- Social media marketing
- Social media optimisation
It’s unlikely that you’ll need to be a jack of all trades, so just try to focus on a few of these and master them.
3. A genuine interest in growing other businesses
As a digital marketer, your primary purpose is to help brands grow. All your efforts should be focused on helping your clients find new leads, gain exposure, build their brands, increase conversions and sales, and ultimately grow their companies.
In the digital age, we all use the internet to research products and services. This is how we choose which businesses or service providers to use for our various needs. An online presence is super important for the success of any business.
I mean, imagine hearing about a clothing brand or restaurant, going online to check them out and finding nothing. No website, no social pages, nothing. You’d probably have a laugh and move on to the next thing.
So, as a digital marketer, you need to have a genuine interest in making sure this isn’t the case for your clients. They need to be discoverable. At the end of the day, their wins are your wins.
4. You need to be dependable
Like with every other job in the world, you need to be dependable. That’s nothing new – you’re getting paid for something, do it well.
With digital marketing, you need to be extra trustworthy because your employer and clients will be relying on you to do a great job. How you perform reflects directly on your employer, but more importantly, makes or breaks the business who has employed your company’s services. They need to see a return on their investment.
This means you’ll need to cooperate too because you’ll be working under a head strategist who will have systems and processes in place that you’ll need to follow religiously.
This doesn’t mean you won’t have a say. All creativity will be coming from you, but there’s a bigger picture; a 6-12-month plan that you will need to achieve. To do this, you’ll need to follow the processes put in place.
5. You need to be a team player
Even though you’ll probably know a decent amount about each area of digital marketing, you’ll still only be focusing on one or two aspects. Doing everything yourself for multiple clients is impossible. So, you’re going to need your team to help you maximise the concepts and campaigns you’ve put together.
Therefore, you need to be a team player. You need to love working with people, and you need to be able to let go and rely on others to play their part.
So, you think you’ve got what it takes? Come work for us! Rather than moulding people to try and fit specific roles, we prefer finding awesome people and then creating roles for them, based on their skills and experience.