- Posted by admin
- On May 4, 2018
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Company culture is arguably one of the most crucial aspects of a successful business. Analysts have been talking about since as early as the 80’s but only in the last 10 years has it been brought into full focus by start-ups and corporations alike.
A problem arises when companies think that creating a strong company culture is just about putting the “company values” (as important as they are) on colourful posters and sticking them on the walls or allowing their employees the privilege of free meals from the cafeteria. These are superficial attempts and that is why they never last. Sure, most businesses can’t afford the culture’s that Google or Amazon have established, but that’s not to say that creating something solid of their own is unattainable.
The definition of the word culture is, “the ideas, customs, and social behaviour of a particular people or society.” It derives from the Latin word “colere” which refers to cultivation and nurture. Is company culture then not the way we behave as a collective? Is it not the way we treat and interact with one another? It’s a combination of all of these, and to be honest, complimentary breakfast muffins and being allowed to dress casually to work doesn’t hurt either. So, let’s take a deeper look at how to create a strong company culture.
The first thing a company should do is establish its core values. What is your mission? These two fundamentals of a business can be determined by the following:
- What does your company want to achieve?
- How is your company going to achieve it?
The people on the ground are the ones that are going to help shape this. They are the ones who will communicate these values to clients, future staff and the people around them. This comes down to recruitment.
Every time you make a new hire, the first thing you should be thinking about is if this individual will be a culture fit. It’s not only down to expertise. Collaboration is key in the modern world, especially from a creative point of view and that is why employing someone who is highly qualified and experienced, but won’t necessarily get along with the team, can be a destructive move on the employer’s part.
A sense of ownership
A high-performing, hardworking and committed team is achieved by showing each individual where they fit into the bigger picture. How do they contribute? Why does their talent form part of the overall collective?
These are the things that employers should be communicating with their staff. Especially in 2018. The digital age has given people more of an opportunity than ever before to become entrepreneurs and small business owners and that is why it’s crucial to give your staff a sense of ownership. Tell them exactly where they stand in your greater scheme of things.
Don’t take yourselves too seriously. Take time to do “non-work” exercises with each other during company hours. This only needs to be once a week but try to get out of the office. Whether it’s going on a weekly morning together, followed by breakfast or doing something a little more adventurous like surf lessons, not taking yourself too seriously can often lead to stronger relationships and incredible, collective ideas.
A few words from our team members here at Deeply Digital:
“Personally, I believe that a strong company culture is the result of a careful selection and recruitment effort. While thinking of whom to hire, one of the main things to consider is the person’s personality and principles and if they are coherent with the overarching company culture. If they are, it is only natural that a company made from individuals who share the same ideals will have a strong company culture.” – Irini Sala
“I think it is very important to develop and maintain traditions – thus never slacking when it comes to staff meetups/pizza fest/socials etc. This builds a good culture of appreciation for the work that we do and helps us to interact with other staff members that we may not even talk to.” – Naquita Hendricks
“Laughing at the things about work that drive you insane and supporting others when they clearly need help.” – Josh Riley
In short, company culture is about strong relationships, work-life balance and performing together to achieve a mutual goal.
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